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robotboy

Ce Inseamna Rate Card In Publicitate?

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Salutare, ma poate lumina si pe mine cineva in legatura cu intrebarea: Ce inseamna rate card in publicitate (online)?

 

PS: Am cautat pe internet, dar nu m-am lamurit indeajuns.

PS2: Sper ca am nimerit categoria corespunzatoare.


Va invit sa vizitati categoria: Cheat Codes a forumului, precum si: Cerinte de Sistem.

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Probabil ai dat si tu peste definitia:

 

O lista de costuri pentru diferite spatii dintr-un singur mijloc media, tiparit de cei care detin media respectiva. Un punct de plecare pentru negociere. De asemenea, subliniaza termeni si conditii de advertising.

 

As mai adauga ca rate card-ul se stabileste pentru 1000 de afisari (din cate stiu), drept pentru care daca un site are ratecard 30 de lei si doresc 5000 de afisari, atunci pretul final va fi 150 lei (30x5).

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