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robotboy

Ce Inseamna Piar (Pr)?

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In ultimul timp tot aud de Piar / Piarist / Piarista, prin tot mai multe locuri, chiar si prin melodii sau emisiuni televizate. In dex nu am gasit definitia acestui cuvant. Ma poate lamuri si pe mine cineva la ce se refera? Mersi!

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Piar = pronuntarea in engleza a literelor PR = Public Relations = Relatii cu publicul (reprezinti imaginea unei firme si esti legatura dintre institutie si media).

E ca in cazul sufrageriei. In loc sa-i zicem sufragerie, ii zicem de living.

 

Cei mai multi consultanti de relatii publice ofera consultanta de tipul "full service", care poate sa includa:

  • Relatii cu media
  • Marketing (pentru produse, servicii sau concepte)
  • Copy - writing
  • Birou de presa
  • PR online
  • Training pentru media/prezentari
  • Strangere de fonduri
  • Managementul evenimentelor si al conferintelor
  • Cercetare
  • Evaluare
  • Identitate corporationala
  • Planificare strategica

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