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Google Adwords: Suma Licitata Maxima Si Standard

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Salut, mi-am setat un cont google adwords dar am o neantelegere.Ce inseamna "suma licitata standard" ? Eu am inteleg ca inseamna cost per click.Cea ce inteleg dar la pagina urmatoare imi apare cpc maxim.Si google imi spune ca acea este suma maxima pe care eu as licita-o pe un click pe reclama mea.Dupa ce logica actioneaza google? Adica in ce fel ma ajuta cost per click max in punerea reclamei mele printre primele locuri ?









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