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gaby

Google Favorizeaza In Cautari Site-Urile Securizate (Ssl)

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Google a anuntat ca va favoriza in cautari site-urile securizate, in incercarea de a incuraja webmasterii sa-si protejeze site-urile mai bine:

 

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web.

 

 

Tineti cont ca la achizitionarea unui certificat SSL trebuie facut redirect 301 de la http catre https pentru a nu pierde pozitiile si link-juice-ul. De asemenea, certificatul trebuie prelungit lifetime. In caz contrar, link-urile catre varianta https se vor pierde daca certificatul nu va fi reinnoit.

 

Cateva sfaturi interesante cu privire la adaugarea certificatului SSL din partea analistului John Mueller:
- don't forget the http->https redirect & other canonicalization things
- look into HSTS
- list the https site separately in webmaster tools (it's a different site)
- make sure the infrastructure can handle the higher load (SSL, caching, etc)
- check out the differences wrt. caching

 

Mai multe detalii: http://googlewebmastercentral.blogspot.ro/2014/08/https-as-ranking-signal.html

 

P.S: Nu va napustiti asupra achizitionarii certificatului SSL, sigur aveti alte probleme SEO de rezolvat inainte de SSL.

P.S2: SSL-urile (criptarea si decriptarea) incetinesc viteza de incarcare a unui site cu cateva fractiuni de secunda, iar pentru initierea si intretinirea sesiunii criptate sunt folosite resurse suplimentare pe server.

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