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Coca Cola Scoate O Noua Bautura


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Coca Cola France prezinta Tumult drept “sampania bauturilor racoritoare”. Nu este nici bere, nici bautura carbogazoasa, ci o bautura “noua”, care poate fi servita pe post de aperitiv. in versiunea cu malt (pentru barbati) sau cu fructe (pentru femei), Tumult este definita drept “combinatia magica dintre fructele fermentate si apa minerala”.


Noua bautura este pozitionata premium: cele patru recipiente de sticla de 250 ml au un pret de 3,5 euro. Tumult, a carei lansare in Franta s-a facut fara vreo campanie publicitara, se vinde pe raft alaturi de Schweppes Tonic, bautura pozitionata si ea pe piata tot ca aperitiv.

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