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Webmaster-ii şi furnizorii de conţinut au ??®nceput să optimizeze situri pentru motoarele de căutare ??®ncepand de la mijlocul anilor 1990, cand primele motoare de căutare catalogau reteaua Web timpurie.

Iniţial tot ce trebuia făcut de webmasteri era să adauge pagina , sau URI, la diferitele motoare de căutare , care trimiteau un "paianjen" ("spider") pentru a "se t??

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