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Ce Inseamna Short Tail ?

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Short Tail (in traducere: "coada scurta") spre deosebire de reprezinta cautari sau expresii cheie ce contin 1, maxim 2 cuvinte cheie in componenta lor. De exemplu expresia: Search Engine Optimization se incadreaza in categoria Long Tail, iar SEO se incadreaza cu succes in categoria Short Tail.


Interpretare: Pentru cautarile din 1, respectiv 2-3 cuvinte-cheie, costurile si competitia aferente sunt ridicate, in schimb ce cautarile cu mai mult de un cuvant-cheie au o frecventa mai mica, o concurenta minima dar ofera sanse mai mari de a fi gasiti la aceste cautari.

Avantajul short tail-ului: cautari mari, de aici rezultand trafic mare.

Dezavantajul short tail-ului: competitie foarte mare, de aici rezultand efort mare pentru a ocupa un loc fruntas in cautari (SERP). Deasemenea sanse mai mici de conversie fata de Long Tail.

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