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Ce Inseamna Cpm ? (Cost Per Mille)


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CPM reprezinta prescurtarea de la Cost Per Mille (cost pe mie). Altfel spus, plata se face pentru un tarif ce are ca unitate de masura o mie de afisari de bannere publicitare. In general, cel care comanda o campanie CPM plateste un numar de afisari, care sa apara intr-un anumit interval de timp, putand alege site-urile pe care sa apara (din reteaua respectiva), ca si alti parametri.


CPM este metoda de referinta in publicitatea pe internet. Site-ul pe care apar bannerele stie exact ce ofera, iar clientul stie clar de la inceput ce va primi: un numar de afisari bine determinat.

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