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Ce Este Google Penguin ?


gaby

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Pana in momentul de fata, daca va intereseaza catusi de putin domeniul SEO, fara indoiala ca ati auzit de algoritmul Google Panda (). Ei bine, Google Penguin este un nou algoritm ce a fost pentru prima oara anuntat pe 24 aprilie 2012, actualizare ce tinteste asupra scaderea pozitilor in SERPS (search engine results pages) a site-urilor ce incalca Google's Webmaster Guidelines, prin utilizarea tehnicilor blak-hat SEO (keyword stuffing, cloaking, participarea in scheme de link-uri, crearea deliberata de continut duplicat, etc.).

Asadar, Google Penguin este o completare a lui Google Panda, pe partea off-page si intregeste intentia celor de la Google de a directiona atentia webmasterilor spre a face lucrurile conform specificatiilor proprii (Webmaster Guidelines). Google Penguin obliga la echilibru privind link-urile generate, de cele mai multe ori ajungandu-se la abuz.

P.S: Se pare ca in principal, puteti fi afectati de Google Pinguin daca primiti link-uri cu aceleasi ancore in exces. (vedeti: )

Mai jos gasiti un mic infografic care explica algoritmul Google Penguin:

googlepenguinattachmedi.jpg

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