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Google Modifica Algoritmii: Avantajul Domenilor Exact Match Dispare...


gaby

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Matt Cutts, un inginer de renume de la Google a postat pe Twitter, pe data de 28 septembrie 2012, urmatorul anunt:

"Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results."

Astfel, am aflat ca algoritmii motorului de cautare Google au fost modificati astfel incat puterea de slaba calitate (spun ei) este diminuata considerabil (site-urile fiind penalizate/pierzand pozitii in SERPS pe cuvintele cheie exact match).

Deocamdata, se pare ca modificarile de algoritmi sunt active pe .com, si co.uk, insa urmeaza sa se propage si pe celelalte domenii/tari.

Prin aceasta noua modificare, Google vrea sa elimine avantajul exact match (long tail, money keyword), promovand astfel brand-urile.

Partea proasta este ca penalizeaza domeniile exact match, ar trebui doar sa elimine avanatajul, si sa nu mai conteze domeniul.

Site-urile afectate de noile modificari ar trebui sa aibe urmatorul pattern: minus 50, 100, 200 de de pozitii sau mai mult in SERPS si/sau deindexare.

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