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Amd Elimina Numele De Marca Ati


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Cei de la AMD au decis sa renunte la numele de marca ATI, judecand ca produsele lor sunt foarte familiare consumatorilor. AMD a cumparat in 2006 ATI cu de 5.6 miliarde $. ATI a fost redenumit in AMD Graphics Product Group.


Avand in vedere puterea brandului ATI si rivalitatea de mult timp cu Nvidia, numele ATI a supravietuit pana in zilele noastre, cauzand de foarte multe ori probleme jurnalistilor, care trebuiau sa stranga 3 nume de marca intr-un singur titlu: AMD, ATI si Radeon.

Dupa efectuarea unor studii care aratau ca AMD si Radeon sunt destul de puternice, AMD a decis ca nu mai are nevoie de numele ATI. Produsele actuale nu vor fi redenumite, dar ne putem astepta la un produs AMD Radeon anul acesta.

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