WPS is Created by the Wi-Fi Alliance and introduced in 2007, the goal of the protocol is to allow home users who know little of wireless security and may be intimidated by the available security options to set up Wi-Fi Protected Access, as well as making it easy to add new devices to an existing network without entering long passphrases. Prior to the standard, several competing solutions were developed by different vendors to address the same need, including Broadcom's SecureEasySetup, Buffalo Inc.'s AOSS, Atheros's JumpStart, Intel's Smart Wireless Technology, and Microsoft's Windows Connect Now.